DIGITAL BRAND & OPERATIONS LEAD
MADE TO MEASURE LUXURY | SYDNEY
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Built on a deeply personal vision and a belief that women deserve clothing that truly honours who they are, this Australian womenswear label has carved out a distinct and meaningful space in the fashion industry. Founded by a self-taught creative who brought curiosity, intuition and a genuine connection to women's lives to the design process, the brand operates with a level of attention to detail and individual care that sets it apart. Each garment is individually produced, resulting in a considered and elevated offering that has resonated deeply with a loyal and growing following. With an expanding presence both locally and internationally, the brand is in an exciting growth chapter — deepening its community connection and elevating the customer experience at every touchpoint. A label with real purpose at its core, and a team whose long-standing tenures speak volumes about the culture they have built together.
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FOUNDER ACCESS: Work directly alongside the Creative Director in a founder-led business where your ideas and contributions have real impact.
JET SETTER: Interstate and international travel opportunities are on the cards, offering exposure to the brand, its customers and exciting projects.
LIVE THE BRAND: Enjoy a competitive salary package, performance incentives and a clothing allowance so you can represent the brand with confidence.
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3+ years experience in similar role
Proven track record in Shopify and e-commerce management.
Hands-on experience with Klaviyo, CRM and email marketing.
Strong background in brand and digital campaign coordination.
Expertise in creative production and photoshoot management.
Demonstrated capability in operations, project management and stakeholder coordination.
MANAGING CONSULTANT
Kirstin Radzio, Recruitment Consultant
Contact:
kirstin@reliergroup.com
THE ROLE
As our client enters an exciting period of growth, we are looking for a Digital Brand & Operations Lead to join their small, highly committed team. This is not a traditional marketing role. It's a hands-on, varied position for someone who enjoys making things happen and can confidently move between e-commerce, CRM, campaigns, creative production, digital systems and day-to-day brand operations.
You'll work closely with the Founder and Creative Director, becoming a key point of coordination across the internal team, external creatives, developers, suppliers and partners.
The role is predominantly remote, with a preference for someone based in Sydney who can attend key photoshoots, planning sessions and brand activations when required.
Responsibilities:
E-commerce & CRM
Manage the day-to-day Shopify website, including product uploads, collections, pricing, SKUs and merchandising
Coordinate new product and collection launches from preparation through to execution
Manage Klaviyo email marketing, including EDMs, launches, segmentation and automated flows
Build and maintain targeted CRM audiences
Work with developers and external providers to improve the digital customer experience
Brand & Marketing
Coordinate the marketing calendar across email, social, paid media and product launches
Create and coordinate polished digital campaign assets
Work with external Meta, content and creative partners to brief campaigns and ensure delivery
Maintain key digital brand touchpoints
Ensure all customer-facing communications reflect the brand's premium aesthetic
Creative Production
Coordinate photoshoots from concept through to final delivery
Liaise with photographers, models, studios, agencies, hair and makeup, videographers and suppliers
Prepare moodboards, briefs, schedules and run sheets
Manage image selection, retouching, asset organisation and quality control
Coordinate model agreements and usage rights
Operations & Founder Support
Identify and implement tools and processes that improve efficiency
Maintain organised digital systems, documentation and reporting
Build spreadsheets, CRM lists and internal processes as required
Coordinate selected supplier and packaging projects
Support the Founder with presentations, strategic projects, stakeholder communications and business development