SENIOR PERFORMANCE MARKETING MANAGER
CONFIDENTIAL BRAND | BRISBANE
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The brand behind this opportunity is highly confidential and will be discussed with successful candidates post-application. At RÈLIER GROUP, we are a discreet partner to a portfolio of leading names across the fashion landscape. Our clients span across artisanal design houses, contemporary labels, cult-status womenswear, luxury icons, Australian designers, and directional high street brands. Known for our refined approach and deep industry ties, we work behind the scenes to support some of the most sought-after names in market. If you are interested in learning more about the brand behind this role, please apply and we will be in touch with candidates who are a skill fit from there. Please note that brand name will only be disclosed to candidates who are shortlisted for the role.
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All brand and role perks will be disclosed to successful candidates post-application.
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Bring 5+ years’ experience in performance marketing, including significant agency-side experience working across multiple accounts, strategies, markets and levels of scale.
Have deep, hands-on experience managing and scaling DTC/e-commerce accounts across Meta and Google, ideally with multi-million-dollar annual budgets.
Are particularly strong across Meta, with solid capability across Google Search, Shopping and Performance Max.
Have managed paid media across international markets, with exposure to Australia and the US highly regarded.
Think commercially about performance and are confident working across CAC, COS, MER, ROAS, contribution margin, LTV and marginal efficiency.
Can confidently move between setting the broader acquisition strategy and getting into the ad accounts yourself to build, diagnose, optimise and scale campaigns.
Bring strong technical knowledge across Meta Ads Manager, Google Ads, GA4 and Shopify, with experience across attribution, tracking, reporting and creative testing.
Exposure to platforms such as Triple Whale, ProfitPeak, Northbeam, Motion or Looker Studio will be highly regarded, alongside an understanding of CAPI/server-side tracking and e-commerce feed management.
Have experience leading, mentoring and developing a small performance team.
Have worked within fashion, accessories, beauty or another considered DTC consumer brand, or bring strong experience managing these categories agency-side.
Thrive in a fast-paced, high-growth environment where you can build the processes, frameworks and function rather than simply inherit them.
MANAGING CONSULTANT
Cassie Crew, Recruitment Consultant
Contact:
Cassie@reliergroup.com
THE ROLE
With strong momentum across Australia and the US, this is an opportunity to take genuine ownership of paid acquisition within a high-growth consumer brand - setting the strategy, owning significant budgets and building the internal performance function from the ground up.
This is a senior role, but a very hands-on one. We’re looking for someone who loves being in the ad accounts, understands the commercial impact behind every dollar spent and knows how to scale an e-commerce brand without sacrificing efficiency.
Key Responsibilities:
Own the end-to-end paid media strategy across Australia and the US, with direct accountability for performance and P&L.
Personally manage and optimise multi-million-dollar annual spend across Meta and Google.
Drive profitable customer acquisition across CAC, COS, MER, ROAS and revenue targets.
Own budget allocation across markets, channels, campaigns and products, making decisions based on performance and marginal return.
Develop an always-on testing and scaling framework across creative, audiences, bidding and campaign structures.
Identify opportunities to unlock further growth across new audiences, channels and markets.
Work closely with Creative, CRM and Growth teams, using performance insights to influence creative direction and broader customer acquisition strategy.
Own forecasting, budget pacing and performance reporting, translating the data into clear commercial insights for leadership.
Lead, mentor and develop junior performance talent as the in-house team continues to grow.