SOCIAL & CONTENT MANAGER
FASHION TECH | EDGECLIFF
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Blending fashion, lifestyle and technology in a way that feels genuinely intuitive, this Sydney based tech start up is rethinking how people shop online. Female founded and led, this business has built a product that brings calm to the chaos of modern shopping—there's a good chance you've already downloaded it to your phone. Operating in a small yet vibrant team, the brand is focused on thoughtful design, creative collaboration and building something truly special for the avid shopper. This is the kind of female founded, product driven business that is at the cusp of something huge, you won't want to miss joining this team
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FOUNDER LED: Work for a founder-led brand where you will be incredibly close to the vision, creativity and purpose of the brand and entire operation.
BIG FLEX: Enjoy a weekly hybrid work schedule that balances the office with WFH 2 days per week.
LEAD THE CHARGE: Join a fast-growing tech brand where innovation isn’t just a buzzword—your ideas and impact help shape the future.
FRONT ROW SEAT: Attend the hottest industry events and conferences. Network, learn, and get inspired by the best in the biz.
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2 to 4 years experience in social media, content creation or digital marketing
Experience creating content for apps, tech, ecommerce or consumer brands
Strong understanding of TikTok culture and how to drive organic growth
Confident on camera and comfortable filming regularly
Proficiency with CapCut, Canva, Figma or similar tools
Strong copywriting skills aligned with a Gen Z female audience
Analytical mindset with the ability to interpret performance data
Highly organised, proactive and comfortable working in a fast-moving startup
MANAGING CONSULTANT
Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com
THE ROLE
You will own and execute the brands organic social and content strategy across TikTok, Instagram, email and emerging platforms.
You are both creative and commercial. You care about aesthetics, but you also care about conversion.
You will work closely with the founders to shape the voice of the brand and help position the business as the go-to shopping companion for Gen Z and millennial women.
Key Responsibilities
Content Creation & Brand Storytelling
Concept, create and publish high-performing short-form video content across TikTok and Instagram
Develop culturally relevant content around shopping habits, price drops, wishlists, gifting, girl maths and impulse spending
Confidently appear on camera as a face and voice of the brand
Turn app features into scroll-stopping content that drives downloads and engagement
Capture content at launches, events, brand partnerships and team moments in office
Work with paid media to repurpose and create high-performing organic content into ads
Analyse performance weekly and refine creative based on insights
Growth & Performance Focus
Align content with growth priorities including US expansion, brand partnerships and peak retail moments
Support campaign concepts around Black Friday, Christmas, birthdays, weddings, registry and major retail events
Track content performance across reach, engagement, installs and attributed revenue
Use insights to guide creative direction and double down on winning formats
Community & Culture
Be the digital voice of the brand across DMs, comments and tags
Identify viral moments and shopping trends early
Engage with creators who organically use the app
Help grow our curator community and user-generated content
Build relationships with influencers and support gifting or partnership campaigns