TIKTOK MANAGER

MODERN BRIDAL BRAND | BURLEIGH HEADS

• Brand Story

  This globally recognised bridal house is redefining modern bridal with its contemporary take on wedding dressing and new brand vision. Designed in Australia and love worldwide, the brand honours sleek minimalism, selling to brides from Bondi to Paris. This Burleigh Heads based brand has built a cult Instagram, international retail presence and a gorgeous new support office space that you’ll never want to leave.

• Our Favourite Things About Working for this Client

  CHANGE THE GAME: A rare opportunity to be part of a rebrand for a local luxury womenswear business

  SELF-DEVELOPMENT: Access to ongoing training and development opportunities, with hands-on experience in a head office setting.

  HEAVENLY OFFICE: A stunning office space where you'll collaborate with talented teams across all departments, in the suburb of the moment, Burleigh Heads.

• You’re a fit if you…

  • Have 4+ years' experience across social media, content creation or digital marketing.

  • Have proven experience managing and growing a TikTok channel for a consumer-facing brand.

  • Understand what drives attention, engagement and retention on TikTok.

  • Are confident creating end-to-end short-form content, from concept through to editing and publishing.

  • Have strong editing skills across CapCut, Premiere Pro, Final Cut Pro, Canva or similar.

  • Can interpret analytics and use data to inform creative decisions.

  • Thrive in a fast-paced environment and enjoy taking ownership.

  • Are organised, proactive and commercially minded. Are comfortable in front of the camera and collaborating with cross-functional teams.

  • Bring experience within fashion, beauty, lifestyle or another highly visual consumer brand (highly regarded).

MANAGING CONSULTANT

Cassie Crew, Senior Recruitment Consultant
Contact: Cassie@reliergroup.com

THE ROLE

We're looking for a TikTok Manager to take full ownership of an established brand's TikTok channel. This role will lead strategy, content creation, community engagement and performance, creating platform-native content that drives discovery, builds community and supports commercial growth.

Working closely with the wider marketing team, you'll bring campaigns, product launches and brand moments to life through engaging short-form storytelling, while continually identifying new opportunities to grow the channel.

Key Responsibilities:

• Own the TikTok channel end-to-end, including strategy, planning, execution and performance.

• Develop and execute a high-performing TikTok content calendar aligned with campaign and launch priorities.

• Concept, film, edit and publish engaging TikTok-first content.

• Identify trends, sounds and cultural moments, translating them into content that feels authentic to the brand.

• Monitor channel performance and use insights to continually optimise content.

• Manage community engagement through comments, direct messages and proactive interaction.

• Build relationships with creators and identify opportunities for user-generated content.

• Collaborate with Marketing, Creative, Design and Digital teams to deliver channel-first storytelling.

• Attend campaigns, photoshoots, events and brand activations to capture content.

• Confidently appear on camera and direct talent where required.

• Maintain an organised content library and contribute ideas that strengthen the brand's social presence.