TIKTOK MANAGER

MODERN BRIDAL BRAND | BURLEIGH HEADS

• Brand Story

  This globally recognised bridal house is redefining modern bridal with its contemporary take on wedding dressing and new brand vision. Designed in Australia and love worldwide, the brand honours sleek minimalism, selling to brides from Bondi to Paris. This Burleigh Heads based brand has built a cult Instagram, international retail presence and a gorgeous new support office space that you’ll never want to leave.

• Our Favourite Things About Working for this Client

  CHANGE THE GAME: A rare opportunity to be part of a rebrand for a local luxury womenswear business

  SELF-DEVELOPMENT: Access to ongoing training and development opportunities, with hands-on experience in a head office setting.

  HEAVENLY OFFICE: A stunning office space where you'll collaborate with talented teams across all departments, in the suburb of the moment, Burleigh Heads.

• You’re a fit if you…

  • Have proven experience managing and growing a TikTok channel for a consumer-facing brand.

  • Understand not only what performs on TikTok, but why. You're naturally curious and enjoy analysing content, trends and audience behaviour to continually improve performance.

  • Think commercially, understanding how content contributes to brand awareness, community growth and business outcomes.

  • Use data and performance insights to inform creative decisions, rather than relying on instinct alone.

  • Have the confidence to present ideas, challenge thinking and clearly articulate the rationale behind your recommendations.

  • Are genuinely obsessed with TikTok and social culture, constantly identifying emerging trends and opportunities before they become mainstream.

  • Thrive working independently, taking ownership and solving problems without waiting for direction.

  • Bring strong content creation skills, with experience briefing, capturing, editing and publishing short-form video content.

  • Are experienced using editing platforms such as CapCut, Premiere Pro, Final Cut Pro or similar.

  • Bring experience within fashion, beauty, lifestyle or another highly visual consumer brand (highly regarded).

MANAGING CONSULTANT

Cassie Crew, Senior Recruitment Consultant
Contact: Cassie@reliergroup.com

THE ROLE

We're looking for a commercially-minded TikTok Manager to lead the strategy, growth and performance of an established brand's TikTok channel.

This isn't simply a content creation role. We're looking for someone who understands why content performs, who can confidently back their ideas with data and insights, and who is constantly looking for new ways to grow brand relevance, engagement and commercial impact.

Working closely with the Directors and wider Marketing team, you'll own the TikTok strategy from end to end - bringing campaigns, product launches and brand moments to life while continually identifying opportunities to grow the channel through platform-native storytelling.

This is an opportunity for someone who is genuinely obsessed with TikTok, thinks critically, challenges ideas and is excited by the opportunity to shape the future direction of the channel.

Key Responsibilities:

• Own the TikTok channel end-to-end, including strategy, planning, execution and performance.

• Develop and execute a high-performing content strategy aligned with campaign, product launch and business priorities.

• Use platform insights, analytics and audience behaviour to continually refine content and improve channel performance.

• Concept, brief, capture and publish engaging TikTok-first content that feels authentic to the brand.

• Stay ahead of emerging trends, sounds and cultural moments, identifying opportunities before they become mainstream.

• Present recommendations backed by clear rationale, confidently contributing ideas and challenging thinking where appropriate.

• Build an engaged community through meaningful interaction and proactive engagement.

• Partner with creators to develop authentic user-generated content and community-led storytelling.

• Collaborate closely with Marketing, Creative, Design and Digital teams to deliver channel-first campaigns.

• Attend campaigns, photoshoots, events and brand activations to capture content and identify new storytelling opportunities.

• Direct creators and talent where required, ensuring content feels authentic to both the platform and the brand.

• Maintain an organised content library while continually bringing fresh ideas that strengthen the brand's relevance on TikTok.