BRAND DIRECTOR
CONTEMPORARY WOMENSWEAR LABEL | CREMORNE
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For over a decade, this contemporary womenswear label has taken inspiration from the relaxed yet glamorous lifestyles of the brand’s dual homes in Melbourne and Los Angeles. The brand has made a name for itself in the premium occasion and event dressing space, recognised for confident silhouettes, statement pieces and effortless tailoring. Founder led and backed by a dynamic team, our client has earned a reputation for knowing exactly who they are in the contemporary design space and continues to deliver elevated pieces season after season. You’ll thrive here working alongside like-minded, driven individuals. It’s the kind of name you’ll be excited to have on your resume.
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PARK IT: Secure access to a dedicated parking spot for stress-free commuting.
IN GOOD COMPANY: Work alongside a dynamic, like-minded team in a fast-moving, fashion-forward environment.
NAME DROP WORTHY: Add a highly respected, industry-recognised label to your CV, this is experience that holds real weight.
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Proven experience leading ecommerce, brand or digital growth within fashion, lifestyle or premium consumer brands.
Strong commercial acumen with experience managing a P&L and delivering profitable growth.
Demonstrated success scaling direct-to-consumer businesses and omni-channel strategies.
Experience developing high-performing teams and collaborating across multiple business functions.
Strategic thinker with a hands-on, entrepreneurial approach and strong analytical capability.
Passion for premium brands, customer experience and commercial excellence.
MANAGING CONSULTANT
Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com
THE ROLE
Join an established Australian contemporary fashion business entering its next phase of global growth. Reporting directly to the Founder & CEO and sitting on the Executive Leadership Team, this is a rare opportunity to lead brand, ecommerce and customer strategy while building a world-class direct-to-consumer business.
We're seeking an entrepreneurial, commercially driven Brand Director to lead global brand, ecommerce and customer growth. You'll have full ownership of the ecommerce P&L, driving profitable growth across digital channels while strengthening brand equity and supporting international wholesale partnerships.
Working cross-functionally with Design, Sales, Merchandise, Operations and Finance, you'll shape the future direction of the business and play a key role in the company's long-term growth strategy.
Develop and execute the global brand, ecommerce and customer growth strategy.
Own the ecommerce P&L, with accountability for revenue, profitability, gross margin, contribution margin and commercial performance.
Drive key performance metrics including conversion, average order value, customer acquisition cost (CAC), customer lifetime value (LTV), repeat purchase rate, retention and return on marketing investment.
Lead weekly digital trading, performance reviews and commercial planning.
Build annual trading calendars, seasonal launch plans and promotional strategies.
Oversee digital merchandising, assortment planning, pricing strategy and inventory optimisation to maximise sales and profitability.
Continuously improve website performance, customer journey, conversion rate and user experience through testing, optimisation and data-driven decision making.
Lead the global brand strategy across ecommerce, campaigns, content, social media, email marketing, PR, influencers, events, packaging and customer experience.
Ensure all customer touchpoints consistently reflect a premium, cohesive and commercially effective brand experience.
Develop customer acquisition, CRM, lifecycle marketing, loyalty and personalisation strategies to drive long-term customer value.
Analyse customer behaviour, product performance and market trends to identify growth opportunities and inform strategic business decisions.
Partner closely with Design, Merchandise, Sales, Operations and Finance to align brand, product and commercial strategies.
Develop and execute international growth strategies across priority global markets, adapting campaigns and initiatives to regional customer behaviour.
Strengthen relationships with international wholesale partners through collaborative campaigns, exclusive launches, retail activations and co-marketing initiatives.
Identify and establish strategic partnerships with complementary premium and lifestyle brands to expand awareness and unlock new commercial opportunities.
Lead the ongoing development of the digital ecosystem, including Shopify, website enhancements, analytics, AI, automation, customer data and digital tools.
Champion innovation by identifying emerging technologies, digital trends and best practices that improve customer experience and business performance.
Develop reporting frameworks and dashboards that provide actionable insights across ecommerce, marketing, customer and commercial performance.
Prepare budgets, forecasts and business plans, presenting performance updates and strategic recommendations to the Executive Leadership Team.
Build, mentor and inspire a high-performing team across ecommerce, performance marketing, CRM, creative, content, social media, partnerships and analytics.
Foster a culture of accountability, collaboration, creativity, innovation and continuous improvement.