DIGITAL MARKETING MANAGER (CONTRACT)
RESORTWEAR LABEL | ROSEBERY
-
With a super-fast trajectory that has seen it go from market-stall beginnings to a firmly international outlook, this resortwear brand reflects its founder’s upbringing and European heritage.
A celebration of travel, design and detail drives the brand’s ethos, resulting in dynamic pieces that radiate a sense of quiet confidence—and brand campaigns that give serious travel goals. Designed in bespoke patterns and produced in limited runs, collections are designed to transport the wearer to their dream destination, whether it's a Euro vacay or staycation. If you’re excited by the idea of working in a small team of passionate creatives where your impact will truly be felt, this could be the brand for you!
-
WONDER WARDROBE: Build an adventurous and colourful wardrobe with generous staff discounts and vouchers to spend on product.
SWEET SPOT: Indulge in the (rare) convenience of parking on-site.
TEAM SPIRIT: Work within a collaborative team with an upskilling and team-focused mindset. Peep some of our placements from the last few years on Tik Tok moving into bigger and better roles at all times.
FROM THE HEART: Work for a brand striving for change within a rapidly changing industry, and seek fulfilment from working in a way that aligns with your values.
-
• 5+ years’ experience in digital marketing, ecommerce & marketing ideally within fashion, retail, or a fast-paced ecommerce brand.
• Demonstrated experience in integrated digital marketing strategies across web, email, social, SEO, and paid channels.
• Strong capability in campaign management, digital calendar planning, and delivering omnichannel brand activations.
• Proven track record in e-commerce performance management, including reporting on revenue, MER, ROI, CPA and optimisation.
• Highly proficient with analytics platforms (e.g., Google Analytics, Meta/Ads Manager, Shopify analytics, Klaviyo or similar EDM platforms).
• Experience managing external digital, paid media, SEO and PR agencies.
• Strong analytical skills with the ability to translate data into actionable insights and financial recommendations.
• Experience managing paid advertising budgets and delivering results against KPI targets.
• Prior experience leading and motivating a team.
MANAGING CONSULTANT
Emily Fa'oa, Recruitment Director
Contact:
emily@reliergroup.com
THE ROLE
The Digital Marketing Manager is responsible for building and leading the marketing calendar and overseeing the execution of strategy across all marketing channels. This includes delivering campaign activity, tracking performance through weekly and monthly reporting, analysing online financial results against budget, and providing meaningful insights and optimisation recommendations for future growth.
Join the team on a 6-month contract open to full-time or part-time.
Contractors and Freelancers will be considered for this role too.
• Define, develop and execute a fully integrated digital marketing strategy including website, EDM's, Social, SEO and content to drive traffic, engagement and sales and CX.
• Manage the digital marketing calendar. You will be responsible for setting key dates, sales/promotions & product launches through data analysis and strategic planning.
• Work cross-functionally with the digital agency partners and creative teams to deliver engaging digital campaigns across multiple channels. (Facebook, Instagram, LinkedIn, Google, Pinterest, Snapchat, etc.).
• E-commerce revenue management – analysis and weekly & monthly reporting of online financial performance, including budget gap analysis, deriving meaningful insights and providing practical optimisation recommendations for the future.
• Work closely with ecommerce team to drive website optimisations.
• Monitor online analytic tools (google analytics) and competitor behaviour to identify areas for improvement and derive meaningful insights which can be leveraged to improve business performance.
• Analysing and setting company KPI's across platforms, including CPA & ROI.
• Manage external digital/advertising agency partners to ensure performance is in line with company KPI's.
• Develop the strategy and work with the team to deliver omnichannel brand campaigns and activations.
• Manage paid advertising budget across ad platforms.
• Manage engagement/conversion across all paid/ unpaid platforms.
• Accountable for ROI.