E-COMMERCE MANAGER
DESIGN-LED JEWELLERY LABEL | ALEXANDRIA
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A design-led jewellery label with a strong digital footprint and premium yet accessible positioning, this founder-led business has grown through thoughtful product, distinctive storytelling and a loyal customer community that keeps coming back. Known for its considered approach to design and brand, the team operates lean, collaborative and hands-on, with a shared focus on quality, creativity and consistency. With momentum behind it and a clear vision for its next chapter, this is the kind of brand that looks as good on a resume as it does in your jewellery stack.
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LEAVE YOUR MARK: Step into a high-growth business where your work genuinely shapes what’s next.
WORTH YOUR WHILE: A competitive salary that reflects your experience and impact.
IN GOOD COMPANY: A collaborative, switched-on team that enjoys working together.
SWEET SHINY THINGS: Staff discount, quarterly jewellery allowance and birthday leave.
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Bring 3 years + experience in ecommerce management in jewellery, fashion or premium lifestyle brands.
A strategic thinker with strong reporting capability and high level accuracy and commercial insight.
An adaptable team player with a proactive, results-driven mindset.
Solid experience running paid digital media, proficiency with Shopify, Klaviyo, Google Suite, GA4.
Experience in omni-channel retail businesses is preferred.
MANAGING CONSULTANT
Elise Armitage, Senior Recruitment Consultant
Contact:
elise@reliergroup.com
The Role
Our client is seeking a driven and experienced Ecommerce Manager to lead and accelerate growth of their online business. This role will own the end-to-end performance of the ecommerce channel, with full accountability for website optimisation, digital revenue strategy, and the delivery of a seamless, elevated online customer experience that reflects the brand. Reporting to the Operations Director, the Ecommerce Manager will set and execute online sales strategies to drive sustained revenue growth, conversion, and customer value, while providing leadership to the team. This role is ideal for someone who combines strategic thinking with hands-on execution, thrives in a fast-paced environment and deeply understands how to deliver excellence for a premium brand.
Key responsibilities
eCommerce:
Manage weekly, monthly, and FY trading performance, including revenue, conversion, AOV, UPT, and traffic.
Measure and monitor channel performance, presenting accurate reporting and trade results weekly and monthly with recommendations and optimisations.
Lead day-to-day operations of digital channels, ensuring alignment with marketing and product plans.
Test, configure, and implement web assets, content, and promotions regularly and according to the marketing calendar.
Research, recommend and implement best practices and innovative strategies to enhance the website performance and user experience to be a leader in the Australian jewellery market.
Assist with inventory management through Shopify and quarterly stocktakes (pre-order, sell-through, mark-downs)
Manage online product merchandising cross platforms for optimal performance inline with relevant sales activity and promotions.
Lead strategy and management of CRM initiatives including online EDM flows, Customer Service chat,loyalty programs, review platforms and other initiatives.
Work with the development resources to execute website updates and roadmap projects.
Oversee all site apps and connections, ensuring set-up, training & documentation.
Champion online marketplace platforms, managing strategy, content, products, promotions & stakeholders to ensure budgeted contribution to overall business performance.
Lead promotional strategy for online and partners.
Train and grow current and / or new team members to further support the ecommerce and Iconic channels
Paid Media & Acquisition:
Manage paid media strategy across key platforms including but not limited to Meta,Google, Pinterest, TikTok, Youtube & Marketplace.
Develop and execute full funnel acquisition strategies aligned to trading priorities, product launches and key promotional periods.
Manage agency partners and internal execution, ensuring clear briefs, performance accountability and continuous optimisation.
Monitor and optimise budgets, bids, audiences and creative to maximise ROAS and incremental revenue.
Analyse channel performance, attribution and incrementality to inform spend allocation and growth opportunities.
Customer Service:
Lead the customer service and dispatch team, ensuring efficient processes and best customer experience as well as communication and planning based on trade activity.
Lead and enhance CS tools including chat to find efficiencies and automations.
Support the evaluation and potential implementation of outsourced customer service and/or dispatch solutions including feasibility analysis, and implementation.
Reporting & Budgeting:
Manage weekly and monthly ecommerce reporting, focussing on website performance, traffic, conversion rate, AOV, loyalty, returns and revenue, using this data to make suggestions for continual improvements and decision making.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Forecast, Develop and monitor marketing & campaign budgets.
Conduct market and competitor reviews / analysis.
Collaborate with Marketing on paid media, email, CRM, SEO, and affiliate strategies.