GRAPHIC DESIGNER & AI CREATIVE SPECIALIST
PREMIUM FOOTWEAR BRAND | COLLINGWOOD
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With over five decades of history, this iconic Australian footwear brand has grown from humble family-run roots to one of the country's most recognised names in fashion-forward footwear. Family led and proudly so, the business operates with a close-knit, passionate team of individuals who are genuinely obsessed with what they do — and it shows in every pair they produce. Known for considered details, dynamic silhouettes and a focus on leather textures, the brand has built a devoted following. With a growing bricks and mortar presence, an established wholesale footprint and an exciting new chapter unfolding on the international stage, this is a brand in its prime. You'll thrive here working alongside like-minded, driven individuals — it's the kind of name you'll be proud to have on your resume.
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SHOE OBSESSION APPROVED: Enjoy a generous product discount so you can build your dream footwear collection and live the brand every day.
LEVEL UP: Join a business that invests in your growth through ongoing training, development and genuine opportunities for long-term career progression.
TEAM TABLE: Monthly team lunches bring everyone together, celebrating wins and fostering a connected, collaborative culture.
PARK & GO: Take the stress out of your commute with convenient onsite parking provided.
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Bachelors degree or Diploma in Graphic Design, Visual Communication, Digital Design or a related discipline.
5+ years experience in a graphic design or digital design role within fashion, retail, luxury or ecommerce.
Advanced Adobe Creative Cloud skills (Photoshop, Illustrator, InDesign, Figma; After Effects/Premiere Pro desirable).
Hands-on experience with AI creative tools such as ChatGPT, Gemini, Midjourney, Flux, Adobe Firefly, Runway, Kling, Veo or similar.
Strong understanding of ecommerce, digital marketing, content creation and performance- led creative.
Portfolio demonstrating premium brand campaigns, digital design and AI-assisted creative work.
Excellent communication, organisation and stakeholder management skills.
Ability to work under pressure and work autonomously from initial stages through to execution.
Efficient organisational and time management skills, with the ability to handle multiple projects within a deadline-driven environment.
MANAGING CONSULTANT
Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com
THE ROLE
The Graphic Designer & AI Creative Specialist is responsible for shaping the brands visual identity across digital, social, eCommerce, and campaign channels. Combining exceptional design expertise with a passion for emerging AI technologies, this role creates premium brand assets while driving more efficient, innovative, and scalable content production.
Working closely with the Marketing Manager, you'll lead the integration of AI into the creative workflow; leveraging the latest tools to generate imagery, video, concepts, and production efficiencies without compromising the brand's premium aesthetic. As the team's AI creative specialist, you'll continuously explore new technologies, identify opportunities for innovation, and help shape AI adoption across the wider marketing team.
Responsibilities:
Design & Digital Creative
Lead the design and production of digital assets across social media, eDMs, website, paid media, and seasonal campaigns.
Develop campaign creative, visual decks, mood boards, and presentation concepts that align with the brand's clean, elevated aesthetic.
Edit and retouch imagery where required, ensuring all creative adheres to brand guidelines and visual standards.
Research design trends and innovative creative approaches to continually elevate the brand.
eCommerce & Website
Collaborate with the Marketing Manager to develop engaging website and eDM creative that enhances brand storytelling.
Support the eCommerce team with homepage updates, landing pages, banners, navigation, and other digital assets.
Optimise creative for desktop and mobile performance while collaborating with developers on asset delivery and testing.
Use website and paid media performance insights to recommend and implement ongoing creative improvements.
Campaigns & Content Production
Support campaign planning and execution through concept development, visual direction, rollout planning, and creative presentations.
Attend campaign shoots to ensure assets are captured as required and assist with creative direction and video content where needed.
Manage external retouching workflows to ensure high-quality, consistent delivery across campaign, eCommerce, and paid media assets.
Collaboration & Production
Work closely with the Marketing Manager, Content & Marketing Coordinator, eCommerce, and Digital teams to translate briefs into compelling creative.
Coordinate with external printers, signage suppliers, and production partners to ensure high-quality delivery of printed and point-of-sale materials.
Bring a proactive, solutions-focused approach while staying ahead of fashion, design, and digital trends.
AI & Creative Innovation
Champion the integration of AI into the creative process to enhance concept development, imagery, video creation, and production workflows.
Continuously research and trial emerging AI tools, identifying opportunities to improve efficiency, unlock new creative formats, and elevate campaign execution.
Share knowledge and best practices to support AI adoption across the marketing team while maintaining brands premium visual identity.