HEAD OF MARKETING

CONFIDENTIAL BRAND | GOLD COAST

• Brand Story

  The brand behind this opportunity is highly confidential and will be discussed with successful candidates post-application. At RÈLIER GROUP, we are a discreet partner to a portfolio of leading names across the fashion landscape. Our clients span across artisanal design houses, contemporary labels, cult-status womenswear, luxury icons, Australian designers, and directional high street brands. Known for our refined approach and deep industry ties, we work behind the scenes to support some of the most sought-after names in market. If you are interested in learning more about the brand behind this role, please apply and we will be in touch with candidates who are a skill fit from there. Please note that brand name will only be disclosed to candidates who are shortlisted for the role.

• Our Favourite Things About Working for this Client

  All brand and role perks will be disclosed to successful candidates post-application.

• You’re a fit if you…

  • Have 10+ years of marketing experience, including 2–3+ years operating at Head of Marketing level or with equivalent senior-level responsibility

  • Come from a strong digital and performance marketing background, ideally within a retail, ecommerce or consumer environment

  • Are commercially minded, data led and highly analytical, with a strong understanding of how marketing contributes to business performance

  • Have proven experience setting and owning an overarching marketing strategy

  • Are an experienced people leader, with a track record of building, developing and leading high-performing marketing teams

  • Work confidently with Directors and senior leaders, contributing to broader business strategy and decision making

  • Enjoy balancing high-level strategy with remaining close to execution

  • Have managed significant marketing budgets, agencies and external partners

  • Understand the customer journey across digital and physical touchpoints

  • Are confident using AI and emerging technology to improve marketing effectiveness and efficiency

  • Thrive in ambitious, entrepreneurial environments and are motivated by the opportunity to grow alongside the business

  • Bring exposure to international markets, particularly the US

  • Ideally have experience across lead generation, customer segmentation and/or retail and wholesale environments

  • Previous experience within fashion, luxury, lifestyle or another premium consumer category would be highly regarded

MANAGING CONSULTANT

Cassie Crew, Recruitment Consultant
Contact:
Cassie@reliergroup.com

THE ROLE

An opportunity has become available for an accomplished Head of Marketing to join a growing Australian consumer brand with an established global presence.

Working closely with the Directors and executive leadership team, this is a pivotal role responsible for setting and leading the overarching marketing strategy through the brand’s next phase.

Combining strategic leadership with a hands-on approach, you will lead a multi-disciplinary marketing team spanning brand, digital, performance, content, social, ecommerce and CRM. You’ll bring a strong commercial and analytical lens to the function, using customer insight and data to strengthen marketing performance and identify opportunities across both retail and digital.

This opportunity will suit an ambitious and commercially minded marketing leader who thrives in an entrepreneurial environment and is motivated by the opportunity to make a genuine impact on the future direction of a global brand.

Key Responsibilites:

• Set and own the overarching marketing strategy, partnering with the Directors and executive leadership team to align marketing priorities with broader business objectives

• Lead and develop a multi-disciplinary marketing team, creating clear ownership, structure and accountability across the function

• Own marketing budgets and investment strategy, using data and commercial performance to guide decision making

• Lead digital and performance marketing across acquisition, conversion and retention, with a clear understanding of the end-to-end customer journey

• Oversee brand, content, social, ecommerce, CRM and broader customer marketing activity

• Use customer insights, performance data and market trends to identify opportunities across both retail and digital channels

• Establish clear reporting frameworks and KPIs to measure marketing effectiveness, ROI and commercial outcomes

• Manage agency and external partners, ensuring clear objectives and accountability for performance

• Identify capability gaps and help shape the future structure of the marketing function as the business evolves

• Explore and implement AI and emerging technology to improve marketing effectiveness and operational efficiencies