PAID SOCIAL MEDIA BUYER

LIFESTYLE LABEL | BYRON BAY

• Brand Story

  Born from the creative energy of the Aussie surf and music scene, this Byron Bay founded streetwear label has grown from humble grassroots beginnings into a globally recognised brand with a devoted following across Australia, the US, Japan, Europe and beyond. Known for its grunge-edged, eco-conscious aesthetic and a genuine commitment to sustainable materials and ethical production, the brand has built a reputation for doing things differently — and doing them well. With a growing bricks and mortar presence across some of Australia's most iconic locations and an international wholesale footprint that continues to expand, this is a brand that has earned its place on the global stage without ever losing its soul. The culture is creative, values-driven and deeply connected to the community it was born from.

• Our Favourite Things About Working for this Client

  LIVE THE BRAND: Enjoy a generous staff discount so you can wear and represent the product every day.

  CONNECTION ALWAYS: From team celebrations to staff events throughout the year, connection and culture are at the heart of the business.

  LEVEL UP: Access ongoing training, development and genuine opportunities for long-term career growth.

  PURPOSE WITH IMPACT: Join a sustainability-focused brand that continues to challenge convention and drive positive change.

• You’re a fit if you…

  • 5+ years experience as a media buyer within a fashion company

  • Analytical mindset with the ability to interpret data and make date-driven decisions

  • Strong willingness to learn and grow Logical thinking and problem-solving abilities

  • Clear communication and teamwork skills Interest in digital marketing and advertising

  • Ability to handle constructive feedback and adapt

MANAGING CONSULTANT

Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com

THE ROLE

Our client is a global fashion label born in Byron Bay, shaped by creativity, self-expression and a commitment to conscious design. Now expanding their team and seeking a Paid Social Media Buyer.

You will:

• Collaborating with the Digital Manager to define campaign objectives, target audience, and KPIs, and then develop advertising strategies aligned with business goals and industry trends to ensure effective campaign execution.

• Working with the creative team to create impactful ad content, encompassing images, videos, ad copy, and other assets, while adhering to platform guidelines and optimising for peak performance.

• Effectively initiating and oversee digital ad campaigns on multiple platforms, managing ad sets, targeting, bidding, and budgets, while actively monitoring real-time performance and making adjustments for optimal reach, engagement, and conversions.

• Analysing campaign metrics, offer reports to the marketing team with insights and improvement recommendations, using data to optimise campaigns and meet/exceed KPIs.

• Optimising ad budgets across various campaigns for maximum ROI by monitoring expenditures, adapting budgets when necessary, and reallocating resources to high-performing campaigns