PERFORMANCE MARKETING & GROWTH MANAGER
MODERN BRIDAL BRAND | BURLEIGH HEADS
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This globally recognised bridal house is redefining modern bridal with its contemporary take on wedding dressing and new brand vision. Designed in Australia and love worldwide, the brand honours sleek minimalism, selling to brides from Bondi to Paris. This Burleigh Heads based brand has built a cult Instagram, international retail presence and a gorgeous new support office space that you’ll never want to leave.
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CHANGE THE GAME: A rare opportunity to be part of a rebrand for a local luxury womenswear business
SELF-DEVELOPMENT: Access to ongoing training and development opportunities, with hands-on experience in a head office setting.
HEAVENLY OFFICE: A stunning office space where you'll collaborate with talented teams across all departments, in the suburb of the moment, Burleigh Heads.
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Have 6+ years' experience in Performance Marketing, Growth Marketing or Paid Media.
Have deep expertise across Meta Ads Manager and Google Ads, with experience in TikTok and Pinterest highly regarded.
Understand full-funnel customer acquisition and know how to optimise for qualified leads rather than vanity metrics.
Are confident using GA4, attribution modelling, conversion tracking and performance reporting to inform commercial decisions.
Have experience managing paid media budgets and making investment recommendations based on performance.
Love analysing data, testing new ideas and continuously improving results.
Can confidently balance strategic thinking with hands-on campaign execution.
Enjoy collaborating across creative, digital and commercial teams.
Have worked within premium, luxury, fashion or lifestyle brands (highly regarded).
Are excited by the opportunity to build capability, challenge the status quo and make a genuine commercial impact.
MANAGING CONSULTANT
Cassie Crew, Recruitment Consultant
Contact:
Cassie@reliergroup.com
THE ROLE
An exciting opportunity has become available for a Performance Marketing & Growth Manager to join a globally recognised Australian bridal brand entering an exciting new phase of growth.
This isn't a traditional paid media role. It's an opportunity to build and lead the brand's in-house performance marketing capability, taking ownership of global customer acquisition across Meta, Google, TikTok and Pinterest.
You'll be responsible for developing the paid media strategy, managing campaign execution, analysing performance and continually optimising how brides discover the brand and convert into boutique appointments and retail partner referrals across international markets.
Working closely with the CEO and wider marketing team, you'll combine commercial thinking with hands-on execution, using data to drive decisions, challenge assumptions and unlock growth. You'll also lead the transition from agency management to a high-performing in-house function, creating scalable processes and building a best-in-class performance marketing engine.
If you love solving problems, testing new ideas and seeing commercial impact from your work, this is an opportunity to genuinely shape the future of an internationally recognised brand.
Key Responsibilities
Develop and execute the global performance marketing strategy across Meta, Google, TikTok and Pinterest.
Own end-to-end campaign management including planning, media buying, optimisation, audience strategy and budget allocation.
Drive qualified customer acquisition through boutique appointment bookings and wholesale partner referrals.
Analyse campaign performance using GA4, attribution modelling and conversion tracking to identify commercial opportunities.
Develop testing roadmaps across creative, audiences, landing pages, messaging and customer journeys.
Partner closely with Brand, Content and Design teams to continually improve creative performance through data-driven insights.
Lead the transition from external agency management to an in-house performance marketing function.
Own paid media budgets, forecasting and investment decisions across global markets.
Build reporting dashboards and deliver commercial insights to senior leadership.
Collaborate across marketing, retail and wholesale teams to improve the end-to-end customer acquisition journey.