PERFORMANCE MARKETING MANAGER

AUSTRALIAN DESIGNER | BRISBANE

• Brand Story

  This female-founded and -operated brand has quietly become a go-to in the local industry, to the point that you'd be hard-pressed to find a fashion girly without a full online shopping cart from this brand at any given time. Beloved for quality pieces that all at once feel on-trend and seasonless, the brand is enjoying well-deserved relevance for nailing exactly how we want to dress now, with an elevated yet accessible vibe.

  With a renewed focus on sustainability, and an above-and-beyond approach to supporting its largely female-identifying workforce, this is a company where you’ll feel truly seen and encouraged in not only your career but your personal goals, too.

• Our Favourite Things About Working for this Client

  MAMA'S CHOICE: An industry-leading parental leave program which includes but is not limited to family planning leave, paid parental leave,paid superannuation during parental leave, parenting coaching and flexible return-to-work arrangements.

  EMPOWERED TO LEAD: Partake in external leadership training that instils invaluable skills and helps to build team culture.

  COOL FLEX: Enjoy the flexibility of work from home arrangements plus summer Fridays for full-time employees.

  WIND DOWN: Along with birthday leave, you'll be entitled to additional monthly days off.

  STAFF PERKS: Generous staff discounts, incentive programs and discounts on partner brands and other style and beauty services.

• You’re a fit if you…

  • 5+ years in digital or performance marketing, ideally coming from an e-commerce or fashion

  • You know how to manage agencies and big media budgets

  • Strong understanding of performance analytics (GA4, Meta Ads, attribution)

  • You’re a creative at heart, with an analytical mindset—you can translate insights
    into creative briefs and strategic direction.

  • Data-driven and comfortable working with GA4, Meta Ads,
    TikTok, Google Ads, Looker Studio.

  • Excellent brief writing and stakeholder management

MANAGING CONSULTANT

Emily Fa’oa, Recruitment Manager
Contact: Emily.faoa@reliergroup.com 

The Role

The Performance Marketing Manager is responsible for driving customer acquisition and revenue growth through digital channels. Think paid media strategy, agency management, and
performance KPIs. You will ensure close alignment between campaigns, creative, CRM, and product drops across international markets.

• Develop and manage global paid media strategy across Meta,
  Google, TikTok, Pinterest

• Own performance budgets, KPIs (ROAS, CAC, COS), and pacing
  across channels and regions

• Oversee the performance marketing content strategy, ensuring
  alignment with business objectives and brand direction

• Plan, execute and optimise full-funnel media campaigns to generate awareness, capture lead acquisition and improve conversion online and in store

• Act as primary contact for agency and partners— lead campaign
  briefing, media planning, and reviews

• Collaborate with creative teams to develop thumb-stopping
  engaging content and high-converting landing pages

• Collaborate with e-commerce, CRM, and brand teams to ensure
  consistent messaging and campaign timing

• Oversee testing cadence for ad creative, landing pages, and
  audience segments

• Work with performance team to actionable insights and reports

• Identify growth levers in emerging markets and new channels

• Develop and manage internal reporting and dashboards