SENIOR ECOMMERCE MANAGER / HEAD OF DIGITAL

LUXURY DESIGN HOUSE | REDFERN

• Brand Story

  This brand is the epitome of Australian Luxury. With a global presence in high-end, contemporary womenswear design, this label is a major player on every it-girls list. The brand is instantly recognisable and holds an unbeatable reputation. Internally, the company is going from strength to strength and is continuing to see growth in all the right directions, it truely is a key time to join them. A career here means joining the forefront of Australian fashion that’s celebrated across global runways, leading boutiques and adding one of Australia’s most directional and coveted womenswear labels to your repertoire.

• Our Favourite Things About Working for this Client

  FOUNDER LED: Work for a founder-led brand where you will be incredibly close to the vision, creativity and purpose of the brand and entire operation.

  MENTORSHIP EXPOSURE: From collaboration with the CEO and founder to atelier staff, working in this intimate team will give you exposure to mentorship and close working relationships with all departments

  INTERNATIONAL STANDING: A brand that is adored for it's luxury standards and renowned tailoring, you'll add a globally recognised brand to your resume (whilst also finessing your ability to operate at a true luxury standard, no matter what department you're joining).

• You’re a fit if you…

  • Proven ecommerce experience within fashion, luxury, premium, contemporary or lifestyle brands.

  • Strong Shopify or Shopify Plus experience preferred.

  • Strong understanding of ecommerce trading, site merchandising, conversion optimisation and digital customer experience.

  • Experience managing or working closely with paid media agencies across Meta, Google, TikTok, affiliate and retargeting channels.

  • Strong CRM/email/SMS experience, ideally with Klaviyo or similar platforms.

  • Strong analytical skills across GA4, Shopify Analytics, Triple Whale, Northbeam, Looker Studio or similar reporting tools.

  • Experience with ecommerce product launches, collection drops, international trading and seasonal calendars.

  • Strong understanding of inventory, sell-through, stock depth, returns, fulfilment and operational impact on ecommerce performance.

  • Experience managing external agencies, developers, platforms and digital partners.

  • Strong commercial judgement and ability to turn analysis into action.

  • Excellent communication and cross-functional leadership skills.

MANAGING CONSULTANT

Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com

THE ROLE

We are seeking a highly commercial, hands-on and performance-driven Head of Digital to lead and grow our client's global direct-to-consumer ecommerce business.

This role is ideal for someone who has strong ecommerce management experience and is ready to step into a broader leadership position, or someone already operating atHead of Digital level who is still highly operational and comfortable being close to the detail. 

The role requires a strong commercial operator who understands luxury or premium fashion ecommerce, knows how to trade a website daily, can work closely with marketing, merchandising, production, wholesale and operations, and is confident owning revenue outcomes.

Ecommerce Strategy & Planning

 Define and lead the global ecommerce strategy across all digital channels.

 Build and manage annual and seasonal sales forecasts by market, category and channel.

 Own the ecommerce OPEX budget, including paid media, platforms, agencies and tools.

 Set revenue targets and establish clear plans to achieve them.
 Work closely with Finance to communicate sales performance tracking versus forecast and identify any risks to meeting plan.

 Align digital strategy with merchandising, marketing and wholesale priorities.

Ecommerce Trading & Revenue Growth

 Own the day-to-day trading and commercial performance of the ecommerce business across Australia, the US and international markets.

 Drive revenue, conversion rate, average order value, customer acquisition, retention, sell-through, full-price sales and margin performance

 Trade the website proactively, including homepage updates, product sequencing, collection merchandising, product visibility, category performance, search results, navigation, cross-sells, upsells and product recommendations.

 Build and manage ecommerce trading calendars aligned to product drops, collection launches, runway moments, wholesale deliveries, marketing campaigns, PR moments, gifting, VIP activity and seasonal events.

 Develop and execute promotional, CRM and customer incentive strategies that protect brand equity while driving commercial outcomes.

Site Merchandising & Customer Experience

 Own the onsite customer journey and ensure the website reflects the brand’s luxury positioning while also being commercially effective.

 Optimise product discovery across navigation, filters, search, collections, merchandising rules and editorial content.

 Review site analytics to identify friction points across the customer journey, including bounce rate, add-to-cart rate, checkout conversion, product page performance and abandoned carts.

 Lead ongoing improvements to site experience, mobile performance, speed, UX, checkout flow and conversion rate optimisation.

Performance Marketing & Acquisition

 Work closely with the marketing team and external agencies to drive efficient customer acquisition across Meta, Google, TikTok, affiliates, paid search, shopping, retargeting and other performance channels.

 Ensure paid media strategy is directly connected to trading priorities, stock availability, margin, product performance and customer demand.

CRM, Retention & Customer Growth

 Own the ecommerce CRM strategy across email, SMS and customer lifecycle activity.

 Develop and optimise flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, back-in-stock, wish list, VIP, win-back and product education.

 Drive customer retention, repeat purchase, customer lifetime value, segmentation, VIP engagement and database growth.

 Work with marketing to create compelling email and SMS campaigns that balance brand storytelling with clear commercial outcomes.