SOCIAL MEDIA & CONTENT SPECIALIST
CULT FAVOURITE WOMENSWEAR | SYDNEY
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Our client is the country’s most loved and recognised high-street women fashion brand. With a multinational presence and over a century in business, this label has filled the shopping carts of fashion addicts across the globe. We can guarantee most of those wardrobe staples on high-rotation are from this brand. They offer an unparalleled fast-to-market offering to women everywhere and are the number one ranked womenswear retailer in every shopping centre they are in. Level up your retail career and become a leader of fast paced, driven and passionate service experts.
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PERKS & PRIVILEGES: Score a clothing discount to keep your fits on point, plus free onsite parking so you're never circling the block.
LEVEL UP: With clear progression pathways and serious investment in your growth, you won’t just have a job, you'll build a career. This brand is known for its incredible internal progression track record, from shop floor to far beyond, you can count on that next step.
GLOBETROTTER MOMENTS: Pack your passport, travel is on the cards.
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Have proven experience creating high-performing content for Instagram, ideally within fashion, beauty, or lifestyle
Must be proficient using Instagram and related tools
Bring a strong creative and visual eye, with the ability to generate original ideas independently
Are a skilled copywriter, with a proven ability to craft compelling, on-brand content across social and marketing channels
Comfortable being on-camera when required Strong organisational and time-management skills, with experience managing content calendars
Confident using social media analytics to track performance and inform decision-making Excellent collaboration skills, with experience working cross-functionally across marketing, design, and brand teams Flexibility to travel for shoots when required
MANAGING CONSULTANT
Emily Fa'oa, Recruitment Director
Contact:
emily@reliergroup.com
THE ROLE
This is a newly created role for a creative powerhouse to take full ownership of a major fashion brand's Instagram presence. You'll bring the ideas, the eye, and the energy.
In collaboration with the talented marketing team, you will manage and grow the brand's social presence on Instagram, build community and create elevated, dynamic and brand-first content.
Key Responsibilities
Own Instagram content strategy and execution end-to-end, across Feed, Stories, Reels, Broadcast Channel and emerging platform features
Creative autonomy to bring fresh, original content ideas to life
Create, plan, and manage a content calendar, scheduling and posting 1-3 times daily
Maintain a consistent content calendar aligned to campaigns, product launches and key trading periods.
Drive continual year-on-year growth across followers, reach, engagement and traffic
Get hands-on by shooting personal/on-camera content and collaborate with inhouse & external teams to create content for Instagram.
Source and present new location options throughout Australia to shoot content both on personal and on creators/influencers within budget parameters
Attend campaign shoots, marketing activities including instore openings, events and activations to capture live content
Work with an in-house graphic design team to bring creative concepts to life
Explore and develop new content formats and visual styles to keep the grid fresh
Lead the direction of community management across Instagram
Build community engagement through conversation, interactive Stories and customer-first initiatives
Continually source new creators that align with the brand or elevate the brands positioning
Track and report on social media performance, using insights to continuously refine content and strategy
Analyse competitor activity and emerging social trends
Make data-led recommendations that improve brand performance
Collaborate with the wider marketing team on all marketing strategies
Stay connected to global fashion, culture, creators and digital trends and identify emerging social behaviours and opportunities relevant to the brand