SOCIAL MEDIA MANAGER
LUXURY BRIDAL WEAR | GOLD COAST
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This globally recognised bridal house is redefining modern bridal with its contemporary take on wedding dressing and new brand vision. Designed in Australia and love worldwide, the brand honours sleek minimalism, selling to brides from Bondi to Paris. This Burleigh Heads based brand has built a cult Instagram, international retail presence and a gorgeous new support office space that you’ll never want to leave.
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Work with a growing global brand at a pivotal moment
Creative, collaborative, and down-to-earth team culture
Bridal industry magic (yes, you’ll be surrounded by gowns!)
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Bring 2+ years in social media or marketing, preferably in luxury, fashion, or beauty
Successfully managed Instagram, Facebook, TikTok, and Pinterest channels
Experienced in influencer and affiliate campaigns
Strong copywriting and brand tone skills
Skilled in community building and customer insight
Creative, self-driven, and results-focused
Clear communicator with excellent interpersonal skills
MANAGING CONSULTANT
Cassie Crew, Recruitment Consultant
Contact: Cassie@reliergroup.com
The Role
Our client is a leading brand with an established audience, ready for a social expert to take its presence to new heights. We're seeking an experienced and visionary Social Media Manager to lead strategy, drive growth, and shape the brand’s digital voice across key platforms. Relocation package available as our client is based on the Gold Coast.
Key Responsibilities:
Develop and implement comprehensive social media strategies across Instagram, Facebook, Pinterest, and other platforms.
Define and lead a refreshed content vision that resonates with the audience and guides the broader team.
Identify and execute strategic collaboration opportunities, managing partnerships with brand ambassadors and influencers.
Schedule and publish content, writing copy that aligns with the brand’s tone of voice.
Plan and coordinate engaging social media content opportunities that support brand and campaign goals.
Create social content in-house and with external production partners, contributing to shoots as needed.
Prepare copy, creative briefs, and collateral for use across all social media platforms.
Assist with image curation for campaigns, product launches, and e-commerce, ensuring alignment across channels.
Maintain and organise the brand’s digital content library to ensure assets are current and accessible.
Manage community engagement, including direct messages, comments, and customer feedback monitoring.
Track, analyse, and report on social media performance and campaign impact.
Stay ahead of industry trends, emerging platforms, and competitor activity.