ECOMMERCE & CRM EXECUTIVE
PREMIUM ATHLEISURE | ALEXANDRIA
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With almost a decade in the fashion biz under its belt, this homegrown label is a mainstay in the active and street wear wardrobes of women and men across the country. With an eye for making active lifestyles fashionable, this iconic business is a go-to for those who crave stylish pieces that don’t compromise on performance. As a brand that walks the walk when it comes to sustainable practices, it goes above and beyond industry standards, recognised as a B-Corp Certified business. If you’re excited by the idea of working with one of Australia’s most coveted activewear labels, then this is the role for you.
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ECO FOOTPRINT: This brand's powerhouse dedication to sustainability, ethical production and sourcing helps them maintain the highest possible standards in manufacturing and supply chain. WONDER WARDROBE: Receive an industry-leading staff discount across multiple brands under this fashion umbrella to elevate your wardrobe. GROW BABY GROW: Experience true personal and professional advancement. On offer are development plans for training and promotion opportunities into higher roles
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Requirements A minimum of 2+ years of Digital Marketing & eCommerce experience, ideally within the fashion industry. Demonstrated and proven Shopify experience: 2–5 years. Google Analytics experience: 2–5 years. Hands-on Klaviyo CRM/EDM campaign management: segmentation, automation, flows, and testing. Experience using heatmapping tools. AP21 and related product data coordination abilities (PIM experience a plus). SearchSpring or related experience. Style Arcade or related merchandising/inventory data tool set experience. Project management experience with a major tool, such as Monday.com or JIRA. Experience managing multiple projects at the same time. Strong understanding of customer lifecycle management and retention strategies. Ability to analyse CRM data and derive actionable insights to improve performance. Impeccable written and verbal communication. Impeccable interpersonal skills and ability to build meaningful relationships. Creative minded and analytically driven. Need to Have Shopify eCommerce experience. Prior hands-on EDM management with Klaviyo. CRM journey-building experience (customer lifecycle automation). Nice to Have AP21 experience. Proficient with Excel. Copywriting experience. SMS marketing platform experience (Klaviyo SMS, Attentive). Experience integrating CRM with paid media channels. Loyalty program management exposure.
MANAGING CONSULTANT
Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com
THE ROLE
Looking to join a best-in-class, innovative brand, and interested in accelerating your learning and experience by working with leaders in the Digital space?
eCommerce
Work closely with the Global Head of Digital to build out global website(s) capabilities, strategies, and Ecommerce innovation.
Drive the day-to-day operations of Digital Marketing to ensure that how our brand shows up across all channels is consistent and inspiring, with a focus on new visitors and new customer acquisition
Ownership of all product enrichment for weekly product launches, including product descriptions, care instructions and metadata.
Coordinate and execute website promotions, GTM events and website campaigns.
Work with the Global Head of Digital to ensure online visual merchandising is in-line with business goals and strategy for the week.
Own the on-site global merchandising strategy across both ANZ & INTL websites.
Work with the Global Head of Digital to project manage and execute all UX/UI & Optimisation & Enhancement related projects.
Plan and execute key moments on the content and trading calendar.
Coordinate with the graphic design team to ensure the website always has new content on a weekly and quarterly basis to align with collection releases and marketing strategies.
Partner with all functional teams within the organisation, including the international eCommerce Trade Manager and International offices.
Work with a third-party development agency and assist with testing new functions and features on-site, and validating tickets.
Assist with Customer Service feedback, driving actions and callouts on-site to ensure a holistic user journey.
Support internal operations teams and strategic partners to grow international markets by localising key elements of the customer journey.
Stay at the forefront of feature releases and new technologies in the market.
Competitor analysis & research.
CRM & EDM
With the CRM & Trade Manager, own end-to-end execution of email marketing campaigns (EDMs) and flows in Klaviyo, including segmentation, content creation, QA, testing, and deployment.
Develop automated lifecycle journeys (welcome, post-purchase, replenishment, win-back, lapsed customer reactivation) to drive customer retention and LTV.
Manage customer database segmentation to deliver highly targeted campaigns across EDM and SMS.
Partner with the Head of Digital to define and report on CRM KPIs (open rate, CTR, CVR, churn, retention, and revenue attribution).
Maintain CRM data hygiene, ensuring compliance with GDPR/CCPA and best practice opt-in management.
Plan and execute structured A/B testing across CRM campaigns (subject lines, content, CTAs, offers) to drive continuous improvement.
Coordinate CRM campaign schedules with the global Trading & GTM calendars.
Partner with Design to ensure all EDMs and SMS campaigns are brand-consistent yet performance-driven.
Explore integration opportunities between CRM and paid media channels to maximise audience targeting and retargeting.
Support internal operations teams and strategic partners to grow international markets by localising key elements of the customer journey.
Stay at the forefront of feature releases and new technologies in the market.
Competitor analysis & research.