SOCIAL MEDIA & CONTENT MANAGER
LIFESTYLE ACCESSORIES BRAND | BURLEIGH HEADS
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Founded by a passionate creative team with a clear eye for design, this Australian accessories label has quietly built a devoted following by reimagining a classic category in a way that feels entirely its own. With a distinctly Australian aesthetic, the brand has found its way into the wardrobes of style icons and tastemakers well beyond its local roots. It has earned a strong international reputation built largely through word of mouth, a loyal customer base and a social presence that continues to grow. Founder led and close-knit in culture, this is a business that moves with creative instinct and commercial awareness in equal measure. You'll thrive here working alongside like-minded, collaborate & creative individuals.
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COOL FLEX: A supportive environment that genuinely accommodates life outside of work, including flexibility for parents and school pick-ups and WFH days.
TEAM MOMENTS: Regular social connection through team activities, celebrations and shared experiences that keep culture front and centre.
LIVE THE BRAND: Enjoy product discounts, PR gifting and access to aligned brand collaborations that keep you closely connected to the product and aesthetic.
SHAPE WHAT'S NEXT: Step into a pivotal role at a brand in its prime growth chapter, where your contribution genuinely moves the needle.
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Bring 5+ years’ experience across fashion, lifestyle or beauty social media and content creation
Are genuinely comfortable talking to camera and featuring in content
Have a strong creative eye and instinct for storytelling, aesthetics and elevated brand positioning
Understand what makes content perform — balancing creativity with commercial outcomes
Have an authentic sense of personal style and strong self-awareness
Are confident, approachable and naturally embody brand energy
Stay deeply connected to digital culture, platform shifts and emerging content trends
Understand performance-led creative and enjoy collaborating with digital/performance teams (without needing to be hands-on in paid execution)
Are proactive, organised and thrive in fast-moving, founder-led environments
MANAGING CONSULTANT
Cassie Crew, Recruitment Consultant
Contact:
Cassie@reliergroup.com
THE ROLE
An exciting opportunity has become available for a Social Media & Content Manager to join a fast-growing Australian fashion and lifestyle brand with a strong global presence.
This is not your typical social role. Equal parts creator, storyteller and strategist, you’ll sit at the heart of the brand’s digital presence — concepting, producing and bringing content to life across channels, while building a deeply engaged online community.
Working closely with Founders and senior leadership, you’ll lead content direction across organic social, collaborate with ambassadors and creators, and work alongside an external paid agency to understand what’s converting and why.
Key Responsibilities:
Lead content ideation, creation and execution across social platforms, bringing the brand to life online
Create engaging, conversion-minded content across Instagram, TikTok, Pinterest, YouTube and emerging platforms
Be present in content - confidently appearing on camera and helping shape the face and voice of the brand online
Own and evolve the social content strategy across organic channels with a strong storytelling lens
Work closely with ambassadors, creators and brand partners to strengthen community and reach
Partner with senior leadership and external paid agency partners to understand performance, what’s converting and how creative can continuously improve outcomes
Plan and manage content calendars, campaign moments and key launches
Write compelling captions, copy and storytelling aligned to brand tone of voice
Track content performance and engagement, identifying opportunities for growth and optimisation
Support day-to-day social activity including posting and community engagement where required
Plan and manage the social media calendar and all marketing activity