SOCIAL MEDIA & CONTENT MANAGER
CONTEMPORARY WOMENSWEAR LABEL | CREMORNE
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For over a decade, this contemporary womenswear label has taken inspiration from the relaxed yet glamorous lifestyles of the brand’s dual homes in Melbourne and Los Angeles. The brand has made a name for itself in the premium occasion and event dressing space, recognised for confident silhouettes, statement pieces and effortless tailoring. Founder led and backed by a dynamic team, our client has earned a reputation for knowing exactly who they are in the contemporary design space and continues to deliver elevated pieces season after season. You’ll thrive here working alongside like-minded, driven individuals. It’s the kind of name you’ll be excited to have on your resume.
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PARK IT: Secure access to a dedicated parking spot for stress-free commuting.
IN GOOD COMPANY: Work alongside a dynamic, like-minded team in a fast-moving, fashion-forward environment.
NAME DROP WORTHY: Add a highly respected, industry-recognised label to your CV, this is experience that holds real weight.
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Ideally 2–4+ years’ experience in social media, content, digital marketing or a similar role.
Fashion, beauty, lifestyle, luxury or premium consumer brand experience is highly regarded.
Strong understanding of Instagram and TikTok is essential.
Experience shooting and editing short-form video.
Strong copywriting ability.
Photography or videography skills are highly regarded.
Experience working with influencers and creators would be valuable.
MANAGING CONSULTANT
Leah Pagan, Principal Recruitment Consultant
Contact:
Leah@reliergroup.com
THE ROLE
The Social Media & Content Manager will be responsible for the day-to-day management and execution of the brands organic social media channels and content calendar. Working closely with the Brand Director, eCommerce Manager, creative team and CEO, this person will help translate the brand identity into compelling daily content that builds awareness, engagement, community and ultimately customer demand.
The role spans social media management, content creation, copywriting, community management, influencer content, campaign support and performance reporting.
Own the day-to-day management of brands organic social channels.
Develop and maintain a clear weekly and monthly social content calendar.
Ensure content is consistently published at the appropriate frequency and standard, and maintain a strong understanding of platform trends, formats, algorithms and emerging behaviours.
Create high-quality social-first content for brand on an ongoing basis.
Shoot and edit content using both professional assets and mobile-first formats, and be comfortable creating compelling content quickly without requiring a full-scale campaign shoot for every execution.
Help communicate the brand point of view consistently across every social touchpoint, bringing to life the key elements of the brand.
Ensure content feels elevated and fashion-led while retaining warmth, energy and accessibility, balancing aspirational campaign imagery with more spontaneous, authentic and social-first content.
Write engaging, brand-appropriate copy across social media and digital content.
Manage and grow the brands online community. Monitor comments, tags, mentions and direct messages, respond appropriately and ensure customer questions are directed to the relevant teams.
Work with the Brand Director and PR partners to support influencer and creator activity.
Maintain a clear and organised content library.
Ensure all campaign, product, influencer and social assets are correctly stored, labelled and easily accessible, and maintain visibility over what assets exist while identifying content gaps ahead of launches.
Go beyond reporting the numbers; identify why certain content performs and use those learnings to continuously improve future content.
Work with the eCommerce Manager to understand which social content is contributing to traffic, customer acquisition and sales.